Keeping Your Eyes Focused on the Prize

Yesterday I attended three workshops at WNEC that reminded me to keep my focus on the future. Sometimes we can become distracted from our long-term picture when we think of immediate goals. Having that jolt of reinforcement that we are indeed on the right path is very beneficial.
Here are some highlights of the end of the day, “Marketing on a Tight Budget” workshop: The Internet can be a HUGE advantage to your company/organization. Find FREE, savvy ways to utilize your time on it. Your primary web site is important. However, other avenues such as social networking can be big hits if used in the appropriate way.

The entrepreneur needs to decide the mission of their organization/company waaay before they choose an outlet. Not every outlet is a good fit. For instance, having a Wordpress blog may not be a good outlet for a local gas store owner. However, maybe he may want to have a Twitter account to update his consumers on gas deals and price dips.

Before opening an account, do your research. See what is out there. Brainstorm. And make sure whatever you decide is in line with your long-term goals.